The OTF mission is to end smokeless tobacco use in the U.S. by inspiring healthy, tobacco free lifestyles through education, community outreach and support of youth sports and health programs.
Every year some 535,000 kids in the U.S. try smokeless tobacco for the first time. Since smokeless tobacco use is especially common in youth sports, our campaigns are largely focused on reaching out to those communities. We help people quit chewing tobacco hrough our pro-athlete ambassadors and youth sports focused outreach. Our vision is to discourage kids from trying smokeless tobacco in the first place.
Follow the links below to engage with our tobacco free community.
You're probably thinking - aren’t there enough programs out there helping people quit their tobacco habits? It’s true there are many tobacco-free campaigns that have successfully whittled down the smoking population.
Check out the tobacco free timeline below. In 1964, (at the time of the first Surgeon General’s Report on Smoking and Health) 42% of American adults were smokers. In 2014 (at the time CVS removed all tobacco products from the shelves of all its 7,700 retail locations) only 18% of the same population smoked.
This shows great progress toward healthier living. But the truth is, most tobacco-free campaigns are largely focused on helping people quit smoking, and don’t put much emphasis on encouraging people to quit chewing tobacco. Although more and more Americans quit smoking each year, smokeless tobacco use has remained steady in both youth and adult populations.
In fact, according to a study published in the May 2017 issue of The CBHSQ Report, an estimated 8.7 million people aged 12 or older used smokeless tobacco in the past month, and round 1.0 million people aged 12 or older used smokeless tobacco for the first time in the past year.
Since most people who use TeaZa Tobacco-Free Pouches say it helped them quit chewing tobacco, we were inspired to do more to help - especially when it comes to helping future generations.
A recent survey from the Centers for Disease Control and Prevention showed that the use of smokeless tobacco among youth has held steady since 1999.
In 2013, 14.7 percent of high-school boys reported current use of smokeless tobacco products.
Big tobacco has responded to state enforced smoking bans by ramping up marketing efforts for smokeless tobacco products, advertising them as alternatives to cigarettes in places where smoking is banned. From 1998 to 2011, the top five smokeless tobacco companies in the U.S. more than tripled total advertising and marketing expenditures.
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